What is ASDA Over 50s Life Cover?

ASDA Over 50s Life Cover is a simple, easy to arrange whole of life
insurance policy for people aged between 50 and 75. And cover starts
from only £6.95 a month!

Never pay in more than you get out

With ASDA Over 50s Life Cover you'll never pay in more than you get out as long as you keep up-to-date with your monthly premiums. That means that once the amount you've paid in reaches the amount of cover payable, you'll stop paying. So you'll be covered for the rest of your life without having to keep on paying premiums.

Guaranteed cash lump sum

ASDA Over 50s Life Cover is a simple way to leave your loved ones a guaranteed cash lump sum after you die. Even if you already have cover, it could provide a welcome extra sum to put towards funeral expenses, outstanding debts or just to make their lives easier.

Guaranteed acceptance and no medical!

If you're a UK resident aged between 50 and 75, you will be accepted for ASDA Over 50s Life Cover – guaranteed. And if your spouse or partner is a UK resident aged between 50 and 75, they're also guaranteed to be accepted, and they'll get all these great benefits too.

Monthly payments that never increase

It's an ASDA promise that no matter what happens, your monthly premiums will never go up. Simply choose the level of cover that's right for you and you'll pay the same amount into your ASDA Over 50s Life Cover policy every month.

FREE £30 ASDA Gift Card^

When you take out ASDA Over 50s Life Cover and we've received your first payment by Direct Debit, we'll send you a FREE £30 ASDA Gift Card. You can use it on anything that takes your fancy at any ASDA store in the country.

One month's FREE cover

Your first month's ASDA Over 50s Life Cover is completely free - guaranteed!

Get covered from just £6.95 a month

You can get ASDA Over 50s Life Cover from as little as £6.95 to £49.95 a month, which means you can choose the cover that's right for you! Apply for Over 50s Life Cover now.

Not inflation linked

When choosing your level of cover, please consider the fact that inflation will reduce the buying power of the lump sum paid out at the end of the policy.

No Cash In Value

ASDA Over 50s Life Cover has no cash in value because it only pays
out on death.

Inheritance Tax

The lump sum is tax-free but it may be included in your estate and could be subject to inheritance tax.

Important information about this policy

We think it's important that you have all the information you need to make the right decision about the ASDA Over 50s Life Cover whole of life insurance policy:

Before applying for the policy it's important that you read and understand the following documents, just click the links for in-depth information about ASDA Over 50s Life Cover:

For an explanation of the insurance service provided to you, please download our Key Facts about the Insurance Services [PDF]. Everything you need to know about ASDA Over 50s Life Cover can be found in the Policy Summary [PDF] and a summary of the policy in our Demands and Needs [PDF] leaflet. Finally, full details of the cover can be found in the Policy Terms and Conditions [PDF].

For more information on ASDA Over 50s Life Cover, visit the Your Cover Explained page.